Michigan Outcomes: Stories That Matter
Submitted by gcouraud on January 6, 2012 - 5:53pm.
Libraries struggle to effectively market to end-users and prove their relevance to funding bodies, the media and users. It is clear that we must change and expand the conversations libraries are currently having around evaluating the efficacy of resources through a transition from measuring and analyzing outputs (sessions, circulation, etc.) to outcomes (jobs and businesses created, literacy levels, user satisfaction). Libraries must understand who their stakeholders and customers are and how to influence them. Join us and tell your story. Read and follow the outcomes-based approach How to Tell the Story of Your Library’s Impact for Academic Libraries or Public Libraries. Then post your story the Michigan Outcomes: Stories That Matter Facebook page created to market the value of Michigan libraries to the public, legislator and the media.
